Business + Consumer Confidence

About Business + Consumer Confidence theme - Create Change Through Design Exhibition

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The theme of business + consumer confidence focuses on addressing the socio-economic challenges faced by Chinese consumers and businesses. It uses design as an inspiration for change.

The challenges include investors' hesitation, the concentration of power in President Xi Jinping's third term, delays in making policy choices, and communication struggles between the government and the public, all of which are dynamics of China's economy.

Students from SBC and China are partnering to address this theme by developing a range of multidisciplinary solutions.